I don’t share many press releases on this blog, since most of them have no place here. But this one is worth sharing:
I just wanted to draw your attention to a fun and worthwhile event in which you may want to participate. As many of you know, KitchenAid has for many years supported the fight against breast cancer with the pink versions of their wonderful small kitchen appliances. Now they are asking you to join in and Cook for the Cure®. Participation is simple, fun and you will be helping out a great cause.
You simply need to host a get together, large or small, between July 19th and July 28th and ask your guests to make a small donation to either KSusan G. Komen® (United States residents) or the Canadian Breast Cancer Foundation (Canada residents) in any amount to support the fight against breast cancer.
It can be as informal as a few friends gathering for drinks and a bite to eat, or a big backyard barbecue. You might already be planning a get-together in this time frame, so why not turn it into a “party with a purpose”? Just register your get-together online at 1000 Cooks For The Cure and you are all set to go.
And as a small incentive, KitchenAid will send any party host that raises $50 or more a plate designed by Jacques Pepin.
Please consider joining in…
Official Press Release:
HELP WANTED: 1,000 COOKS IN U.S. AND CANADA
Support 1,000 Cooks for the Cure, July 19-28
BENTON HARBOR, MI (June 19, 2013) – This July, Susan G. Komen® and the Canadian Breast Cancer Foundation (CBCF) are partnering with KitchenAid to encourage anyone who enjoys cooking and entertaining to turn a summer gathering into a “party with a purpose” by hosting a Cook for the Cure party. The goal of this 1,000 Cooks for the Cure initiative is to enlist at least 1,000 cooks in the U.S. and Canada to host any type of get-together from July 19-28 and simply ask their guests to make a donation to Komen (United States residents) or the CBCF (Canada residents) in any amount to support the fight against breast cancer.
“Participating in this worthy cause is easy, and it’s a great reason to get together with family, friends or colleagues during peak summer entertaining season,” notes Beth Robinson, senior manager of brand experience for KitchenAid. “Whether hosting a casual office party, barbecue, dessert sampling or multicourse dinner, the idea is to ask guests to bring nothing to the party but a donation in any amount they choose.”
The 1,000 Cooks for the Cure initiative is part of the larger Cook for the Cure® program, an 11-year effort that has raised more than $11.3 million between the U.S. and Canada for the cause through the sale of pink products, celebrity chef auctions and grassroots fundraising events. Funds raised from the parties can be designated for either organizations’ national efforts or local breast cancer initiatives.
Those interested in hosting a party are encouraged to visit CookfortheCure.com to register and obtain
a unique host identification number. Registered hosts will be given access to an information kit that
includes party ideas, recipes and donation gathering information. To help hosts connect with guests and
others planning parties, KitchenAid will feature 1,000 Cooks for the Cure as an event on its U.S. Facebook page, Canada Facebook page and provide updates via its U.S. Twitter handle in the days leading up to the event.